Are you a funeral director trying to reach people in your community about your services? We hope then that you’ve considered how to enhance your marketing efforts in order to hit your target audience. Below, we’re going to give you 5 ways to improve your funeral home marketing.
Maybe we’re biased, but we truly believe in online marketing. The most powerful tool people have nowadays is a search engine. On there, one can find an answer to almost every question they may have. For most people, all the details that come with how to plan a funeral is something they are going to have to search for at some point. That’s whether it’s for family members or even for themselves. There are many ways that you can utilize digital marketing. This includes a social media strategy, an email marketing campaign, and having your name rank highest on the SERPs (or Search Engine Results Page). In order to have your business on the top of the list, your marketing strategy should include something called SEO, or Search Engine Optimization. This is how search engines read your website and find out who you are. It lives in the backend of your site. What’s an amazing benefit if you decided to list your company on FuneralHomes.com as part of your marketing strategy is that we actually can handle this part for you to some degree. We have our own SEO experts working on our website, so that your business page comes up first because we come up first, as the #1 funeral home directory in the country.
Plus, did we mention that online marketing is eco friendly?
A large part of marketing happens through email as well as search. Once you have captured a potential client’s email address, you can send them promotional emails, or transactional emails to help them keep track of your services for them. It’s a great tool to keep your audience informed about the goings on at your company and their personal service details.
Email marketing also helps build confidence in your audience, because most well-established companies use this tool. This goes along with higher brand recognition. If someone is seeing your emails in their inbox, they might be more likely to recommend you to a friend since they remember your name.
Use social media to your advantage! Post updates about your company, fun facts about anything from funerals, rituals and practices around death, or even inspirational quotes. Being a funeral home owner or director means that your relevant content can be both about life and death, as well as your company details. Social media is a place where you can showcase your knowledge on topics, offer discounts to potential clients, and make sure people know you’re an active business. If your audience sees that your social media page is filled with recent posts, even one to three a week can be enough, then they’re more likely to trust you. People also want to work with understanding, caring, and kind funeral home staff during the difficult time in their lives. You can give your business a personality through social media.
Let’s talk about an idea that is not online for a moment. One of the most classic marketing tips is to organize an event if possible. It’s a great way to get your potential clients to hear what you have to offer and the quality of your services and products. While this is an in-person type of deal, you can use your social media pages and email database to invite members of your community to an event. You could host a lunch or an informational hour to discuss the details of a memorial service.
The reality is that the majority of folks do not know what goes into a funeral service if they haven’t had to plan one for a loved one or other person before. You may be surprised how many people would appreciate the ability to learn more through a local provider.
We know we’re definitely biased here, but only for good reason. If you’re a small business owner, perhaps you don’t have as many resources to devote to your marketing. Again, because FuneralHomes.com is the #1 funeral home directory in the country. We appear first on the SERPs and therefore so can you. If you don’t have the funds for an entire marketing campaign, we can be your one stop shop for everything you need. Potential clients will see your name, can interact with you on the site, or will go to your own website and see your community events, social media pages, and more. For one price, you can have your marketing taken care of in one spot.
If you’re interested in listing your business with us, simply fill out a form on our website and we’ll reach out to you!